SEO keywords play a pivotal role in enhancing your visibility online. So what exactly is an keyword in SEO? Let's break it down.

In internet marketing, a keyword is a word or phrase that individuals input into web browsers when they are looking for a specific service, product or information. SEO heavily depends on the use of these keywords in ranking websites.

The magic behind SEO keywords lies in their ability to link what users are searching for to the content that is available on your website. Strategically using these keywords will help pull in the right audience and increase the likelihood of sales.

Having established the definition of an SEO keyword, let's look at the ways to effectively use keywords. Enhancing the website use of keywords requires a balance. You will want to include relevant keywords to appeal to search algorithms but not overly saturate your content with them.

One way is placing the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Also, consider using keywords in the meta description and headers of your website, as these are areas where search engines tend to look.

Furthermore, it's crucial to choose keywords that connect with your targeted market. This means understanding how they communicate, their searching habits and their demands.

To sum up, a well-chosen SEO keyword can act as a bridge between the user's search and your website's offerings. It's a critical tool to be successful in the competitive world of digital marketing. However, its full potential can only be unlocked when used correctly.